Email marketing involves using emails to communicate with consumers about your company’s products, services, special offers, news, and more. A consistent email marketing strategy allows brands to stay in contact with their consumers between purchases in order to keep them updated and engaged. Emails Are also a outstanding manner for brands to build a nurturing dating with leads and convert them into paying clients. 

All of us at Digital Marketing are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from your company. Emails allow you to communicate directly with your audience, which can turn an interested user into an active consumer.

Our clients work with us to send anywhere from 1-15 emails per month. These include promotional emails, sales emails, and/or newsletters. 

We also build workflows and setup lifecycle emails such as a welcome series, win-back emails, transactional emails, and trigger emails that Work automatically.

There is no right or wrong length for an email. If you are sharing a monthly newsletter, this is a great opportunity to share a variety of content, including announcements, upcoming events, or other important information.

Businesses can also take advantage of the one-column format to share a single piece of content. This minimalist format is highly readable and aesthetically-pleasing, which is to capture the attention of the viewer. One-column emails are perfect for sharing a blog or event invitation.

The best way to Start with email segmentation is having current and new subscribers choose their email preferences. For current email subscribers, brands can send out an email asking users to choose how often they would like to receive emails and what types of emails they want to receive , whether that is general news, product updates, or events. For new subscribers, brands can offer these same choices on the email subscription page. As brands gain more demographic information and consumer insights on their subscribers, then they will be able to further split up the email list.

Bounce Rate is the percentage of emails that were not delivered to the intended recipient. The best way to improve your bounce rate is by requiring double opt-ins for new subscribers, regularly cleaning your email list, and making sure your emails are not labeled as spam. The average bounce rate for a business is between 2-5% – anything higher should spark further investigation.